CBS Eggs

CBS complemented its traditional advertising strategy in 2006 with a large egg-focused campaign.

CBS teamed up with the company Eggfusion to print the CBS logo on 35 million fresh eggs.
CBS enlisted eggs in its scramble to attract viewers, promoting the TV network and its series appeared along with coded expiration dates on eggs sold by grocers — just another promotional measure in the competitive world of television.

More than 35 million eggs were marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.