THE SAFETY EGG

THE SAFETY EGG is a revolutionary child safety seat. This egg-shaped device rolls over on its axis like a Ferris Wheel to absorb the impact of a head-on collision, and it rolls over sideways on its axis during a side-angle collision.

The Safety Egg’s inventor is self-described “tinkerer” John Guenther of Chicago, who says, “Each year there are 200 deaths and 20,000 injuries because of the shortcoming in car seat design. Car seats were introduced to the market about 25 years ago, and they haven’t changed much since then.” Guenther’s goal is to have a consortium of all the automakers use the Safety Egg in their new vehicles, as well as have it available as an aftermarket part.